Why Hire Millennials?

The Millennial Generation Can be a Great Asset to Your Business Known as “generation now,” “echo boomers,” and most commonly “millennials,” Generation Y has become one of the most controversial generations to date. No one can seem to agree whether millennials are the worst thing or the best thing to happen to the world. Born […]

The Benefits of Blogging for Your Company

As technology continues to grow and evolve, it’s important that your business grows with it. Many business owners may think the only way to grow their business’s brand or word of mouth is through social media, but this isn’t necessarily true. Blogging is often an overlooked, but effective way to grow your business. One of […]

All Styles: A New Style of Dance Film

For my capstone, myself and my capstone group were tasked with creating a comprehensive social media plansbook tailored specifically to upcoming film and our client, All Styles. The plansbook is a meld between an advertising campaign plansbook, a social media playbook, and a new take on the traditional press kit. This plansbook is the final […]

The Importance of Branding Guidelines

Brand guidelines are an important part of running a business, large or small. A brand guide is a set of rules, typically printed in a book or pamphlet, containing all branding elements associated with your business. These elements can be anything from the color scheme of your logo to the tone of voice your brand […]

Will Your Business Survive if Net Neutrality is Gone?

Recently, there’s been a lot of debate about net neutrality. Opinions have been ranging from good to bad to confused. For such a controversial issue, the definition of net neutrality is often blurred, turning an important phrase into an empty buzzword. With so many misconceptions and even more confusion, we’ll be breaking down and explaining […]

Whitewashing the Issue

Hollywood has a diversity issue. Historically, Hollywood has always had a diversity issue. One of the biggest diversity issues in Hollywood casting and movies is perhaps the process of whitewashing. Whitewashing is casting someone white or Caucasian in a role that is historically non-white. In the past whitewashing has been much more blatant such as […]

Lobstah Rollin’ Food Truck Campaign

Objective The objective of this campaign is to promote and bring awareness to Lobstah Rollin’, a new food truck with a New England flair, to the food truck hub of New York City. Audience The target audience of this campaign will be the young foodies of the Big Apple. The young foodies are always on […]